How Lenticular Printing Boosts Brand Engagement and Marketing Impact
Lenticular printing is a specialised printing process that produces an optical illusion by causing printed pictures to change or move when the viewer's viewpoint changes. This effect is created by combining two or more images and covering them with a lenticular lens, which is a set of magnifying lenses that direct the eye to distinct images at various angles. The end product is a print with a variety of visual elements, including 3D depth, motion (animation), morphing, and zooming. Advantages of Lenticular Printing for Businesses Lenticular printing's dynamic effects make it an effective tool for boosting marketing efforts, grabbing attention, and increasing client involvement. Whether through interactive commercials or eye-catching product packaging, lenticular printing is an effective technique for increasing brand engagement and visibility. Improve Brand Visibility and Memorability : Lenticular printing's distinct visual characteristics, such as motion and depth, increas...