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Showing posts with the label Advertising China

Applications of 3D and Lenticular Commercial Sign

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The advertising industry is shifting to a new paradigm from traditional marketing as a whole. Almost every audible and visual channel is flooded with highly intensive advertising. To advertisements, consumers become indifferent increasingly as a result and so the expected, or needed, ROI is not produced by the resources spent on these programs. Thus, to keep and get consumer attention, designers and their advertising agencies must rise above the clutter. To this problem,  lenticular advertising  is a proven solution. People also preferred 3D ads over 2D ads by as much as 2.5 times more. In the same study, it was felt by two times more people in the same advertisement looked better in 3D. To generate returns for advertisers, Good lenticular technology leverages unique and creative effects. Viewers agree that the eye is caught by lenticular catches ­it amuses as well as is fascinating, unconventional, and original. Through consumers’ indifference, it breaks most importantly. Practi

How Lenticular Printing has become a new Advertising dimension

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Sometimes by just having a brilliant design portfolio isn’t enough as you need to think bigger. And that’s where the role of outdoor advertising comes. Large and prominently placed, in grabbing the attention and imagination of their target audience, art directors and ad agencies are thinking of new and innovative ways to use them. In lenticular advertising , using Lent kart printing is one such brilliant example of innovation. Lenticular printing is a technology in which to produce printed images with an illusion of depth lenticular lenses are used. In the world, lenticular printing is the only specialism that with an array of optical lens ribs across the surface involves printing onto transparent clear plastic. Then on the back of the film images are printed, and on the front when viewed through the optical lens, they create the moving image. Lenticular advertising China usually combines a clear plastic lens front layer with a printed backing layer. The print can be on the conve