Is Lenticular Printing That Expensive?

Lenticular printing pricing is mostly based on quantity and size like most printing.  The reason this is true is that moreover a larger production run, setup costs are amortized. And they are higher with lenticular printing where setup costs can affect a traditional print job.   So, when compared to standard print, small jobs can be pricey.  

The good news is that the per-unit price goes down quickly as quantity increases.   So, for example, the per-unit price drops from $5 much closer to $1 at 5,000 pieces.   And it keeps dropping in higher quantities.   The price of a lenticular piece of business card size at more quantity would be much less.

A 2D image is transformed into a variety of visual illusions by the magic of these small convex lenses. When the orientation of a lenticular sheet is changed, Viewers can see lenticular special effects. The combination of good science and art is making an eye-catching lenticular print. Choosing the correct lens as choosing a beautiful scene is just as important.

The other piece of good news is that its value in terms of communicating a message and grabbing attention is higher astronomically while lenticular printing China may cost more than traditional print.  Imagine the typical paper postcard retention. Almost every time, It‘s likely to find the garbage.   The same postcard every time will be noticed done with lenticular printing and keep all attracted for half of the time.  So, on a per real impression basis, sending out lenticular postcards costs is far less expensive. Without interacting with it first, would you throw out a lenticular card? With a paper card, would you do the same? For your audience, the same is true. They are higher with lenticular printing where setup costs can affect a traditional print job.

 So, lenticular can be quite expensive in some cases and it won‘t make economical sense to use it in some cases.   But as long as your message has a high-value target or you are printing at least 500 pieces, lenticular printing from lenticular printing manufacturer can be the most efficient and perhaps even quite cost-effective way of reaching your customer.