How Lenticular Printing has become a new Advertising dimension
Sometimes by just having a brilliant design portfolio isn’t enough as you need to think bigger. And that’s where the role of outdoor advertising comes. Large and prominently placed, in grabbing the attention and imagination of their target audience, art directors and ad agencies are thinking of new and innovative ways to use them. In lenticular advertising , using Lent kart printing is one such brilliant example of innovation. Lenticular printing is a technology in which to produce printed images with an illusion of depth lenticular lenses are used. In the world, lenticular printing is the only specialism that with an array of optical lens ribs across the surface involves printing onto transparent clear plastic. Then on the back of the film images are printed, and on the front when viewed through the optical lens, they create the moving image. Lenticular advertising China usually combines a clear plastic lens front layer with a printed backing layer. The print can be on the conve...